Pressrelease

FOR IMMEDIATE RELEASE: Mobilizy – Launches WIKITUDE.me and Developer API SALZBURG, Austria: JULY 8TH 2009. Mobilizy GmbH introduces enhancements to its award winning WIKITUDE Mobile AR Platform, focusing on end users and opening up an application-programming interface (API) for developers. The enhanced WIKITUDE Mobile AR Platform consists of three components: 1. WIKITUDE World Browser – The original mobile AR browser and travel guide. 2. WIKITUDE.me – Wiki-tag your world (user generated geo-tagging portal) 3. WIKITUDE API – Build your own augmented reality application. 1.) WIKITUDE World Browser: (currently available for Android) can be used to view any geo-tagged content in an augmented reality (AR) view. Wikitude World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smartphone. 2.) WIKITUDE.me: “Geo-tag your world” You can add your own content, fast & easy and geo-tag the world with the WIKITUDE and display it in an augmented experience on mobile phones using the WIKITUDE World Browser. Also, you can register XML data and larger, more dynamic content sources by contacting Mobilizy directly. 3.) WIKITUDE API: Build your own Augmented Reality application using the Wikitude API. Our API is a powerful application-programming interface, which allows for the open development of markerless AR (Augmented Reality) experiences. The WIKITUDE API is currently available in closed Beta. Please contact Mobilizy if you would like to start developing with WIKITUDE API as part of your innovative AR projects: developers@wikitude.me The WIKITUDE API is a potential game-changer in the emerging field of mobile augmented reality. By providing an API for the Wikitude platform Mobilizy is taking a lead in unleashing a wave of innovation within the nascent field of mobile AR within the design and development community. Examples of AR applications using the WIKITUDE API are: * * * * * * * * * A Geo-caching site for global GPS cache hunts; Speed trap alerts; Weather conditions; Logistical information for events; Interactive virtual/augmented media at key places of interest; Embedded media in the physical world (text, audio, & video); Massively multiuser ubiquitous mobile augmented reality games; Geo-graphically specific Job opportunities Real-estate listings. About Mobilizy: Mobilizy is an early pioneer in commercial augmented reality and the creator of Wikitude, which is the first practical augmented reality (AR) mobile application. Wikitude gives the user data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the real-time camera view of a smartphone. Mobilizy engages in the research and in-house development of location-based services and augmented (mixed) reality experiences for smart-phones. Mobilizy is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of augmented reality. WIKITUDE: The World IS the Platform! CONTACT: Mobilizy GmbH Jakob-Haringer Str 5/IV 5020 Salzburg Austria Phone: +43 662 45 45 55 – 425 Fax: +43 662 45 45 55 – 410 Web: www.mobilizy.com developers@wikitude.me