ar
Wikitude builds “AR” Lonely Planet Compass Guides for Android.
Salzburg/London, 3. August 2010
The Austrian start-up company Mobilizy, best known for its augmented reality (AR) browser Wikitude builds AR powered Compass City Guide apps for Lonely Planet.

AR Dev Camp in Zurich
Last week I got the chance to attend the AR Dev Camp in Zurich, Switzerland. A bunch of AR-related people – developers, business developers and VCs among others – came together in bright sunshine to meet at the IBM building in Zurich.
Wikitude Latest Update (Android)
Yesterday Mobilizy released a new version of the Wikitude 4 Android Client (build 8.3). The newest version includes User Interface changes based on feedback from our users. The most notable changes are as follows: the number of tabs has been reduced to 5, a snapshot feature has been added, new features have been added to the settings screen, and various graphics have been replaced.
How to Create a Successful Augmented Reality App
Freelance Review has asked us about augmented reality apps recently. Read our comment here. We belive it is all about relevant data for the uses. And I would like to add a comment, which has been posted on our Facebook Fanpage:
AR DevCamp Zürich
Mobilizy is supporting AR DevCamp taking place in Zurich on the first of March. The event will be a full day of information sessions, discussions and hacking opportunities in an open format, BarCamp style to which all interested people and organizations are warmly invited. Find out more about it on their wiki.
Mobile Marketing Association Announces Top 10 for 2010
What’s hot for mobile marketing in 2010? The Mobile Marketing Association has come out with its top 10 industry predictions for mobile marketing in North America for the coming year. What I have noticed in this ranking is the merging of information and places. Mobile will play a decisive role in 2010!
AR predictions for 2010
Recently tons of predictions for 2010 have popped up in the web-sphere. Augmented Reality remains on top of the most discussed topics – also in 2010. We have collected some of the main interesting posting:
ABI says: Dramatic Growth for Augmented Reality via Smartphones
ABI has just released a preview of their new study “Augmented Reality: Adding Information to Our View of the World.” ABI covers the new mass market which has opened up in mobile handsets, due to the availability of video cameras, processors, GPS data, compasses, and accelerometers on smartphone handset platforms.
RWW "iPhone 3.1 What About Augmented Reality?"
Read Write Web continues to bring us insightful coverage of the exciting AR industry with the latest news:
“As for Augmented Reality, Apple gave users (and developers) the impression that the 3.1 firmware would provide support for AR apps. However, as Orin Inbar points out on Games Alfresco, 3.1 only brings ’semi support’ for AR apps. Wile developers can now overlay graphics on a live video stream, it is still not possible for developers to actually analyze the live video stream. Many AR apps like ARSights track markers or objects and then replace them with their own info. On the iPhone, this is currently only supported through a private API and, as Inbar notes, chances are that Apple won’t allow such an app into the store.
On the other hand, though, apps that don’t need this functionality and only need to be able to overlay text over a video such as Layar or Wikitude should now be a possibility on the iPhone after they already made their debut on Android quite a while ago.”
iPhone 3.1: Some Nice Tweaks – Augmented Reality Still Only Semi-Supported


