Within the scope of the Mobile World Congress today, Mobilizy introduces Wikitude 4.0 for the iPhone, making the most up to date version of the augmented reality browser for smartphones accessible also for the Apple phone. The new app can now be downloaded directly from the iTunes store. Wikitude 4.0 is also available for Android and Symbian phones and showcases the Mobilizy concept of a native browser integrated augmented reality application for the first time.
iphone_wikitude4_vancover

By using Wikitude 4.0, the user is now able to see even more real-time information through the view finder on the screen of his phone. Geocoded data from services such as Flickr, Qype, Wikipedia, YouTube, Twitter, user generated content and the variety of 50 further so called „Worlds“ broaden the view on reality. Users have the ability to edit and configure these Worlds or fade in or out of them. That way, each user can create their own individual augmented reality on their iPhone. By visiting the website www.wikitude.me, individual augmented reality „Worlds“ can be created – simple and without having to apply any programming skills.

More information, clearly presented
It is vital that the large amount of information of Wikitude is made available in an intelligent and easy to use way. That’s why Mobilizy designed an entirely new user interface for the Wikitude 4.0 browser that convinces through its self explaning structure and easy handling. Toolbars, bookmarks and search history help each user to organize his personal augmented reality.

„Wikitude 4.0 is a very big step for us and for augmented reality as a whole. This version is very close to being a totally native integration for a web browser. AR is a lot more than just another marketing or navigation tool – it exists since people use technology to create worlds by using media, just like time stamps on photos, sound tracks of documentary films or special effects in movies. These are all examples of how aspects of reality are enhanced by adding additional and relevant information. Through the technological development of smart phones, factors like mobility, geological position and real-time computing play an important role as well,“ mentions Philipp Breuss-Schneeweis, CEO of Mobilizy.

Mobilizy drives standardizing of augmented reality
Being the provider of the leading augmented reality browser Wikitude, Mobilizy has set itself the goal to drive the standardization of augmented reality further. „Since augmented reality will be an essential influence on the way we perceive reality in the future, we are currently working on setting standards that define AR within the World Wide Web Consortium. That includes creating a special augmented reality mark-up language,“ says Breuss.

About Wikitude
Wikitude World Browser presents the user with data about their surroundings, nearby landmarks, and other points of interest by overlaying information on the camera-view of a Smartphone bringing information from the internet into context with the real-world.

Wikitude drive wins NAVTEC award
Just two days ago Mobilizy won the 2010 NAVTEQ Global LBS Challenge with their mobile LBS application, Wikitude Drive, which is a turn-by-turn navigation system based on NAVTEQ® maps that utilizes an augmented reality camera mode and text-to-speech instructions.

The Wikitude World Browser can be downloaded in Apples App store for free.

Wikitude World Browser for the iPhone:
Wikitude.me – Create your own world
Wikitude Press Infos

About Mobilizy:
Mobilizy is a pioneer in commercial augmented reality and the creator of the Wikitude World Browser, which is one of the first practical augmented reality (AR) mobile applications available world-wide. Wikitude Drive, an Augmented Reality Navigation System based on the Wikitude Browser, just won the EMEA 2010 NAVTEQ Global LBS Challenge. Mobilizy GmbH engages in the research and in-house development of location-based services and augmented (mixed) reality experiences for smart-phones. Mobilizy is one of the leading innovators in developing new methods and applications for data acquisition and exchange in the emerging market of mobile augmented reality. Wikitude is sponsored by the Austrian Wirtschaftsservice (Impulse Programme).

Media Contact:
i5comm for Mobilizy
Bernhard Lehner
bernhard [at] i5comm.com
+43 664 439 86 09

Mobilizy was the top winner over eleven other finalists who were each evaluated by a distinguished panel of judges comprised of executives from leading wireless and technology companies.

Special Recognition Awards

In addition to the overall winners, special recognition awards were presented by NAVTEQ for outstanding achievements in specific categories:
Best Use of Location-Based Advertising: Telmap™, Israel -  Telmap5
Best Touch User Interface (UI) Application: ZorroGPS®, China – ZorroGPS Live
Best API Creation: Mobilizy GmbH, Austria – Wikitude Drive

Read more about it here.

Until 5th of April you can vote on your favorite concept. The 3 winners will be announced in Munich at the Internet World Congress on 13th of April.

Vote here!

Thanks for your support!!!

Expanded AR Information available
Wikitude 4 provides a whole punch of new geo-located information-services (so called “Worlds”),  like Youtube, Google Local Search, Twitter, Booking.com or Panoramio.

Simple AR content creation – no technical skills needed!
Everybody can easily create an World for Wikitude 4 with their own logo and branding. Learn more about adding content here. Check our platform http://www.wikitude.me to upload KML files to create your own AR World.

Personalize content and search engine results with new user-interface
Wikitude 4 is taking care of users information overload. With an improved interface and easy to handle search option it provides the ultimate augmented reality browser for any typ of user e.g. travelers, tourists, hikers, city-people, etc. Special features like bookmarking and history enable users to personalize their Wikitude Browser.

Searching all available content
Wikitude 4 is looking up content from all existing overlays. E.g. Searching for a hairstylist: Wikitude 4 search engine browses all existing overlays and displays the results for the user. The user doesn’t have to worry about selecting the right overlays – Wikitude 4 is taking care of relevant information!

Learn more about the new version soon!

Best augmented reality mobile browser
Winner- Mobilizy (www.mobilizy.com) and the Wikitude World Browser, available for the Android and the iPhone. (and Nokia N97/N97 mini!)

“The Wikitude team is proud and very happy to be the winner in the browser category. It shows the broad acceptance of our community to whom we say thank you for supporting our application. 2009 was an exciting year for AR and we are working on our new version Wikitude 4 to be a highlight in 2010.”

One more reason for Mobilizy to celebrate a very successful year! Read more about it here on Augmented Planet!

Picture by cliff1088/flickr

Before today, Augmented Reality (AR) applications were reserved for iPhone 3gs and Android users. Now, with the Symbian version of Wikitude, also Nokia N97 and Nokia N97 mini owners can use their mobile phone camera as an Augmented Reality Browser. The application surface has been adapted for Nokia and existing control elements have been integrated to increase the user experience for Nokia customers.

“Everybody is talking about AR at the moment and there is a neck-and-neck race for further developments among the leading companies in the area. We are all the more pleased to be the first to provide our application Wikitude on three platforms,” says Martin Lechner, chief developer and CTO at Mobilizy.

The application can be downloaded for free at the Nokia Store Ovi.

Press photographs on: http://www.mobilizy.com/presse

Find the whole story here at Mobilizy.com!

Users of the current Augmented Reality Browser Wikitude 3 D (Version 7.8) will see a ‘3D’ logo on the left side of the application when they are near ‘Ground Zero’. When one clicks on this icon, the breathtaking silhouette of the WTC appears in real time and in 3D on the smartphone’s display.

Read more about the new feature in our press release.

Get the new version for Wikitude World Browser for Android.

Wikitude World Browser for your iPhone in the iTunes Store and Symbian at Ovi Store!

Out now – Overlays: find all available Overlays here!

Note: Due to the technical requirement of a digital compass, Wikitude is only compatible with an iPhone 3GS. The iPhone 3G unfortunately does not come with a digital compass and thus is not capable of Wikitude.

CLICK HERE TO ENTER WIKITUDE.me

With WIKITUDE.me we are all helping to shape the world as a platform by bringing geo-information, POIs and embedded media to the world around us.

“Geo-tag your world” You can add your own content, fast & easy and geo-tag the world with the WIKITUDE and display it in an augmented experience on mobile phones using the WIKITUDE World Browser. Also, you can register XML data and larger, more dynamic content sources by contacting Mobilizy directly.

Geo-tag the world with WIKITUDE.me.