Wikitude augments Malaysia
FINDER301, a location based Malaysian mobile directory – Best way to find what’s good around you!
Maxis Berhad (‘Maxis’), Malaysia’s leading integrated communications provider, today officially launched FINDER301, the country’s first location based mobile directory that allows Maxis customers to locate and share information. Customers on FINDER301 can find the closest service points in the country for key services such as from more than 230 Maxis stores nationwide, emergency services such as hospitals, clinics and police stations and products from other leading merchants in Malaysia including banks. FINDER301 offers the largest listing of verified food outlets in Malaysia with over 12,000 listings.
“With Wikitude’s API, Maxis was able to concentrate on our core development on smartphones and didn’t have to worry too much about the specific AR parts”
Dinesh Lal Kumar, Head of New Products, Emerging Products, PDI, Maxis Bhd
“Today FINDER301 offers customers Malaysia’s largest food directory with over 12,000 listings of food outlets sourced by teams on the ground. In addition, the service presents an open directory where registered customers can contribute content, enabling others to enjoy a wide variety of food reviews by independent parties.”
Andreas Hauser, Chief Innovation Officer of Mobilizy GmbH, Maxis’ partner for the Wikitude Augmented Reality feature on FINDER301, said that he was delighted with the strategic collaboration with Maxis adding that the telecommunications giant is Mobilizy’s preferred partner for its large customer base. Hauser said, “Our venture with Maxis means that more Malaysians will enjoy even more value-added services with the augmented reality feature and enhance their multimedia experience at work and play,” he said.
Finally, Maxis is pleased to offer a boost to Malaysian businesses through the FINDER301 service enabling them to communicate their locations, touch points and promotions to customers. Key corporations in Malaysia are using the service including banks, credit card companies, oil and gas companies, food and beverage outlets and recycling centres. In the long term it is an ideal platform for location-based advertising opportunities and loyalty offers.
For more information on FINDER301, please visit www.maxis.com.my or Maxis’ official press-release
Andreas Hauser
Andreas studied applied computer science in Salzburg, Austria. After 4 instructive years at Sony DADC he joined Mobilizy in the very first days. He is now Product Manager of Wikitude but also responsible for innovations at Mobilizy. He loves snowboarding and being challenged as a handball goal-keeper.
September 6, 2010