IBM/Ogilvy

IBM/Ogilvy – Seer Wimbledon 2010

Following the success of IBM Seer in 2009, which was the world’s first augmented reality app using live data feeds, the 2010 Seer app streams live video from on and off the court based on the user’s exact location. This will enhance the Wimbledon experience and transform how visitors to the tournament keep up with the action.

Available for both iPhone and Android, the free to download app offers live geo-tagged information on queue lengths, food and drink stands and other Wimbledon facilities enabling fans to use the quickest routes to strawberries and cream and catch more of the court action, even if they are on the other side of the grounds.

Both the Android and iPhone versions feature location-aware visualisation technology with the augmented reality application acting as a real-time guide and interactive map of the tournament as well as providing up-to-the-second scores, venue and transport information. The app features more than 90 points of interest ranging from the new shop through to the ATM next to centre court.

See the original IBM press release.

IBM/Ogilvy – Seer Wimbledon 2009

Every year IBM and Ogilvy are looking for smart solutions shown at Wimbledon. This year Mobilizy created an Android version based on Wikitude which shows Points of Interest on the venue like bus stations, coffee shops and also detailed information whats going on at the center court. Just have a look on the video:
Similar application was developed by Ogilvy/IBM/Mobilizy for Australian Open 2009 too.